Nordic Finance, a company offering flexible financing solutions wanted to find new ways of driving lead generation outside of paid search.
The challenge: develop a targeting & creative strategy that unlocks Meta’s potential as a lead gen channel.
To ensure we were able to make the right decisions we started by implementing solid tracking combining web & CRM data.
Meta advertising relies on breaking through in the feed.
In order to prove the usefulness of Meta as a performance channel, we wanted to evaluate the profitability by analyzing win-rates of Meta leads.
By building a foundation that breaks down each creative into it’s constituent parts we were able to build a foundation to understand which hooks, stories and CTA’s helped move the needle for our client and caught the customers attention. We engaged different parts of Nordic Finance, utilising insights from their sales-team to map out different customer pain-points and how we can speak directly to them.
Armed with our creative framework we were able to combine creativity and a data-driven way of thinking. We helped the customer ideate multiple different attention-grabbing elements to in order to test & evaluate how we could best capture the attention of different parts of our audience.
Together with the client we established leading indicators that would help us understand which creatives are performing beyond look at simply generated leads. Using advanced testing techniques we could quickly run many different variations of our creatives to generate insights.
By not only solving the problem in the current moment but by building a sustainable way of working methodically with creatives, we were able to iterate on ads in an agile way allowing us to turn Meta into an always-on lead generating scalable channel for Nordic Finance.
Through a combination of creativity, data-driven thinking and strong execution we managed to unlock a new lead generation channel for our client which in turn helped them double their online business YoY.
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