Hasta, a premium interior design brand, wanted to scale its paid marketing efforts while maintaining brand integrity and creative excellence.
The challenge: unlock profitable growth in competitive markets, and ensure every krona spent delivered measurable value.
To ensure high relevance and visibility across Google Shopping.
On Meta platforms to increase CTR and conversion rates.
In collaboration with the client to quickly respond to seasonal trends and performance insights.
Recognizing the importance of improved control, we restructured the Google Ads account to allow for more granular performance analysis and optimization. This rebuild laid the groundwork for clearer performance insights and more intentional budget distribution.
We implemented a continuous creative testing loop on Meta, allowing us to evaluate different ad formats, hooks, and visuals in real time. Winning combinations were scaled while underperformers were quickly replaced — all without compromising Hasta’s premium visual identity.
Working closely with Hasta, we adopted an agile approach to budget planning — leaning into seasonal trends and responding quickly to signals from the data. Rather than relying on static monthly budgets, we adjusted spend across campaigns and platforms to maximize revenue while staying on target ROAS.
We optimized the product feed for Shopping by cleaning up categories, improving titles, and ensuring that high-margin products were prioritized. Simultaneously, dynamic remarketing was set up to re-engage high-intent visitors with relevant product offers.
Through a combination of strategic media buying, creative iteration, and data-driven optimizations, we helped unlock a new level of sustainable growth — with nearly 300% revenue growth and only a modest increase in cost.
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